![]() Keep in mind that Awario looks for the exact match of the keywords or keyword phrases which you specify in the request. The advantage of the manual search type is that you can adjust a query the way you need even for such needs as lead generation. Leads provides impressive results, even though it’s still in beta. How to create a Boolean search query?Īwario Boolean search example for lead generationĪwario already uses a unique algorithm for lead generation. That’s been a list of some Boolean operators, but there are more operators which can be used for uncommon cases - check out the link. Link:"/?p=\"123\"" - if your link contains quotation marks, include a backslash before each quotation mark that belongs to the link, as in the example. Link:"/page" - find any document that contains a link to the exact pages site(dot)com/page. Link:"/" - find any document that contains a link to site(dot)com, excluding the subdomains. Link:"*./*" - find any document that contains a link to site(dot)com, including all its subdomains, pages, etc. Look for any document that contains a link to a website. Note that some social media profiles don't have information about the location and some platforms like Reddit don't even show such info! So when you choose a specific location you might be missing relevant mentions if you don't have the UNKNOWN setting turned on. The Location operator specifies the location of your results. Ignore this parameter to get mentions irrespective of their language. The Language operator specifies the language of your results. Note that this parameter should always be at the end of the query. You should type the sources in the following way (in brackets the shortened variants are provided): twitter (tw) facebook (fb) google (g ) instagram (insta), youtube, reddit, web, news-blogs. If no source is specified, you'll get mentions from all sources. This operator should be used for keywords which consist of two or more words.Ĭase sensitive exact match takes into account special characters, punctuation, and lower and upper cases of your keyword.įROM specifies the source(s) you want your mentions to come from. Tesla AND (electric vehicle OR energy company OR automotive company)Įxact match takes into account special characters and punctuation of your keyword (this is normally ignored) but ignores lower and upper cases. Sign up for our newsletter to get our best content by email.īrackets are used to group terms together, so that operators like AND, OR and AND NOT can be applied to all the terms in the brackets. In this case you’re telling the program to include all documents that have the X word in them AND don’t have the Y word in them. For example, we have the name William Johnson and need to exclude any mentions of Johnson William, but still allow all second names and nicknames:ĪND NOT excludes documents that contain a particular word(s). Onear/n specifies the closeness of your keywords to each other, while taking the word order into account. The word order is ignored by this operator. This means the program will show you only the documents where the keywords appear within n words away from each other. Near/n specifies the closeness of your keywords to each other. OR means you are looking for documents that contain any of your keywords. It can differ from other similar toolsĪND means you are looking for documents that contain BOTH keywords. Please keep in mind that we will talk about the syntax used in Awario. Let’s start with theory and take a detailed look at each of the commonly used Boolean operators. Usually this feature is available only for Enterprise users, but here at Awario we offer it to all our customers no matter what plan you have and even including the free trial! Boolean operators theory Do all social listening tools come with a Boolean search mode?īoolean can be found in some social listening tools (though not too many of them). With Boolean operators you can configure more specific queries, create multiple combinations, modify existing requests and do many other crazy things that are not available in a simpler mode. Also, when you need to do something specific, for example, find all mentions of your brand that don’t contain links to it. For example, when your brand name is a common word. ![]() to produce a more complicated search query.īoolean search is used when you require stricter search criteria to eliminate unwanted results. While most searches are done by entering a keyword and waiting for the result (in Google, YouTube, social listening tools, etc.), Boolean search allows entering keywords combined with Boolean operators such as AND, NOT, AND NOT, etc. Do all social listening tools come with a Boolean search mode?īoolean search is a manual type of search (as opposed to a wizard) used in search engines.
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